Local Service Business — Amman
Rebuilt site architecture, rewrote 14 service pages around commercial intent, and fixed indexing.
SEO COURSE · LIVE TRAINING
Master SEO with Mohammad Al-Sharif
A practical, business-focused SEO course built on real client work. Learn technical SEO, content strategy, local SEO, e-commerce SEO, and AI search — the same playbook Spiderlap uses to rank real businesses on Google.
Taught by Mohammad Al-Sharif · 15+ courses deliveredSEO courses delivered across Jordan, Saudi Arabia, UAE, and the Gulf — for businesses, teams, and individuals.
- 15+SEO courses delivered
- 8+years of full-time SEO
- 8countries served
- EN/ARbilingual training
- 1:1direct instructor access
OUTCOMES
What you'll be able to do after this course
Outcomes, not lecture topics. Each one maps to a real task you'll perform on real websites.
- Run a full technical SEO audit on any website and prioritise fixes by business impact
- Build a search-intent-led content strategy that actually ranks for commercial keywords
- Optimise Google Business Profile and capture local map pack visibility
- Diagnose indexing problems and fix them in Google Search Console
- Improve Core Web Vitals and page speed without breaking the design
- Run a competitor SEO audit and close keyword, content, and authority gaps
- Optimise e-commerce category, product, and faceted-navigation SEO
- Set up schema (Organization, LocalBusiness, Article, Product, FAQ, BreadcrumbList) correctly
- Prepare your website for AI Overviews and answer-engine search
- Build internal linking strategies that distribute authority to money pages
- Read Search Console, GA4, and crawler data, and turn them into a roadmap
- Run bilingual SEO (English + Arabic) with proper hreflang, RTL UX, and dialect keyword research
CURRICULUM
Course curriculum
10 modules, hands-on from day one. Every module ends with an exercise on a real site.
01SEO Foundations & How Google Really Works4 lessons
- How search engines crawl, index, and rank
- Core ranking factors in 2026
- Search Console, GA4, and the data you must trust
- Setting up your first SEO workflow
02Technical SEO Audit5 lessons
- Crawlability and crawl budget
- Indexing signals and the noindex traps
- Core Web Vitals and page speed
- Site architecture, internal linking, breadcrumbs
- Robots.txt and sitemap.xml in depth
03On-Page SEO4 lessons
- Title tags, meta descriptions, headings — modern best practice
- Search intent matching
- Content depth and the E-E-A-T signal
- Image SEO and alt text strategy
04Keyword Research for Commercial Intent4 lessons
- Building a commercial keyword map
- Intent classification (informational vs transactional)
- Keyword gap analysis vs competitors
- Long-tail and question-based opportunities
05Content SEO & Topical Authority4 lessons
- Topic clusters and pillar pages
- Content brief frameworks
- Internal linking for topical authority
- Updating existing content for growth
06Local SEO & Google Business Profile5 lessons
- GBP optimisation deep dive
- Category strategy and primary categories
- Reviews, photos, posts, and Q&A
- City-level landing pages
- Map pack ranking signals
07E-Commerce SEO5 lessons
- Category and collection page SEO
- Product page optimisation
- Faceted navigation and indexing control
- Product schema and review schema
- Duplicate content and cannibalisation
08Schema & Structured Data5 lessons
- Organization, LocalBusiness, Person
- Article, BlogPosting, FAQPage
- Product, Offer, AggregateRating
- Breadcrumb, HowTo, Course
- Validating with Google's Rich Results Test
09AI Search & GEO4 lessons
- How AI Overviews choose sources
- Entity clarity and answer-friendly content
- Brand mentions as ranking signals
- Preparing for answer-engine search
10Reporting, Strategy & Career4 lessons
- Monthly SEO reporting that proves ROI
- Building an SEO roadmap from a real audit
- Pitching SEO inside a company
- Career paths: in-house, agency, or freelance
AUDIENCE
Who this course is for
Built for people who want to do SEO, not just talk about it.
Business owners
Stop relying on agencies you can't audit. Learn enough SEO to demand real work and recognise fake reports.
In-house marketers
Add a high-leverage skill that compounds across every paid channel and content effort.
Freelancers & consultants
Build a deliverable that clients see results from, with a proven Spiderlap methodology.
Agency teams
Train your team on a consistent, audit-driven SEO process that scales across accounts.
Career switchers
Build a portfolio of real audits and a step-by-step roadmap into an in-house or agency SEO role.
Developers & founders
Understand the technical SEO that makes or breaks your launch, beyond the framework's defaults.
FORMAT
Course format
Designed for working professionals. Practical from session one.
- Format
- Live online + recorded sessions, bilingual EN/AR
- Duration
- 10 modules over 6 weeks (flexible cohort or self-paced)
- Hands-on
- Real-website exercises every module, on YOUR site if you bring one
- Instructor
- Mohammad Al-Sharif personally — no junior trainers
- Cohorts
- Public cohorts + private corporate training in Amman, Riyadh, Dubai, and across the Gulf
- Languages
- English and Arabic, taught with equal rigour
- Support
- Direct WhatsApp access to the instructor for the duration of the course
- Certificate
- Spiderlap completion certificate, with personalised feedback on your final audit
YOUR INSTRUCTOR
Mohammad Al-Sharif — SEO Specialist & Founder of Spiderlap
Mohammad has delivered 15+ SEO courses across Jordan, Saudi Arabia, the UAE, and the wider Gulf, training business owners, in-house marketing teams, agency staff, and career switchers. His teaching connects technical SEO, content strategy, local visibility, and business growth into a single working playbook.
Every course is taught from real client engagements — the same audits and roadmaps Spiderlap delivers to paying clients. Students leave with frameworks they can apply on Monday morning, not a folder of slides they'll never reopen.
- Founder of Spiderlap, a precision SEO agency serving 8+ countries
- 8+ years of full-time, hands-on SEO across MENA, North America, and Australia
- 15+ SEO training courses delivered, public cohorts and corporate teams
- Bilingual (English + Arabic) SEO leadership across Jordan, KSA, UAE, and the Gulf
- Hands-on across technical SEO, content, local SEO, e-commerce, and AI search
PROVEN RESULTS
Real client results from the same methodology
The course teaches the exact playbook Spiderlap uses to drive results for paying clients. These are real outcomes from real engagements.
E-Commerce Store — Saudi Arabia
Killed duplicate filter URLs, added product schema, built topic clusters around buyer intent.
B2B Professional Services — Dubai
Mapped buyer-intent keywords, rebuilt service pages with proof and CTAs, connected blog to money pages.
Medical Clinic — Riyadh
Optimised Google Business Profile, fixed NAP, launched review velocity strategy and city pages.
Restaurant Group — Jordan
Built bilingual location pages, schema markup, and a review strategy across 6 branches.
SaaS Startup — Gulf
Technical SEO overhaul, intent-mapped content cluster, internal linking restructure.
Screenshots from Google Search Console & GA4. Identifying client details blurred.
LOCATIONS
Where the course runs
Spiderlap delivers SEO training across the Gulf and MENA. Public cohorts and private corporate training in Arabic and English.
Jordan
SEO course in Jordan
Public and corporate SEO training in Amman — the home base for Spiderlap. The most popular cohort, taught in Arabic and English.
Saudi Arabia
SEO course in Saudi Arabia
Riyadh, Jeddah, and Dammam corporate training. Bilingual Arabic-English curriculum tailored to the KSA market and local search behaviour.
UAE
SEO course in UAE
Dubai and Abu Dhabi cohorts. Free-zone-friendly, multilingual market focus, with hands-on work on .ae and gulf-targeted sites.
The Gulf
SEO course in the Gulf (GCC)
Qatar, Kuwait, Bahrain, Oman — private corporate training delivered remotely or on-site. Built for the bilingual GCC search landscape.
FAQ
Frequently asked questions
Who is the instructor?
Mohammad Al-Sharif, SEO Specialist and founder of Spiderlap. He has 8+ years of full-time SEO experience and has personally delivered 15+ SEO courses across Jordan, KSA, UAE, and the wider Gulf.
Is the course in Arabic or English?
Both. Every module is taught with equal rigour in English and Arabic, and you can mix languages in your assignments and questions. Bilingual SEO is a core part of the course.
Is it live or recorded?
Live online sessions plus recordings for replay. Cohorts also have weekly Q&A. Private corporate training can be on-site in Amman, Riyadh, Dubai, or elsewhere in the Gulf.
Do I need prior SEO knowledge?
No. The course starts with foundations and quickly moves into hands-on technical, content, and local SEO. Existing marketers will progress faster, but absolute beginners can keep up.
Do I get a certificate?
Yes. A Spiderlap completion certificate, plus personalised feedback on your final audit project from Mohammad directly.
Is there a course in Jordan?
Yes. Amman is the home cohort and the most popular session. Both public and private corporate training are available, taught bilingually.
Is there an SEO course in Saudi Arabia?
Yes. Spiderlap runs corporate SEO training in Riyadh, Jeddah, and Dammam, plus remote cohorts open to KSA-based students. Bilingual and tailored to the KSA market.
Is there an SEO course in the UAE?
Yes. Cohorts and corporate sessions run in Dubai and Abu Dhabi, focused on the UAE and Gulf search market.
Is there an SEO course for the Gulf (GCC)?
Yes. Private corporate training is available remotely or on-site across Qatar, Kuwait, Bahrain, and Oman, with curriculum tailored to bilingual GCC search behaviour.
How do I enroll?
Send a WhatsApp message to +962 78 627 1588 with your name, country, and whether you want public cohort or private corporate training. Mohammad replies personally.
ENROLL TODAY
Learn SEO from someone who actually ranks websites
Skip the theory courses. Learn the playbook Spiderlap uses on paying clients — taught personally by Mohammad Al-Sharif.