Keyword research is the first practical step in any successful SEO campaign, and it is what separates a site that writes what it thinks is useful from a site that writes what people actually search for. At Spiderlap we do not guess. We base our decisions on real search data inside the Jordanian market, so we know exactly what your customer types into Google before they decide to buy or call.
Why does SEO start with keywords?
Every page you write without prior research is a gamble. You might target a keyword nobody searches for, or one whose competition is too strong to reach in a full year. Keyword research turns guessing into a plan: it tells you where demand is, how big it is, and how hard the competition will be. This foundation is what makes the rest of your
How we research keywords at Spiderlap
We follow a clear method that starts with your customer and ends with an actionable plan:
- Understand the business: we define your services, products and the regions you target in Jordan.
- Gather keywords: we pull terms from search data, from your customers' questions, and from competitor sites.
- Classify intent: we sort keywords into informational, transactional and local, so we know what brings a visit and what brings a customer.
- Prioritise: we mix quick-ranking keywords with more competitive, higher-return ones.
The keyword types we target
| Keyword type | Example from the Jordanian market | Intent | When we target it |
|---|---|---|---|
| Broad, high-volume | "SEO company" | Exploratory | To build long-term presence |
| Local | "SEO company in Amman" | Local buying | To attract customers in your area |
| Long-tail | "how much does website SEO cost in Jordan" | Near decision | For fast conversion at lower cost |
| Specific service | "e-commerce store content writing" | Direct buying | For service pages |
The keyword research checklist
- Have we identified the searcher's intent behind each keyword?
- Is the keyword genuinely tied to a service or product you offer?
- Have we accounted for local phrasing and the Jordanian dialect?
- Have we matched competition difficulty to your site's current strength?
- Have we distributed keywords across pages without internal competition?
- Are there long-tail keywords that bring quick conversions?
From keyword to result
Keyword research is not an end in itself, but a doorway to building content that serves it. That is why we hand our findings straight to the
A keyword plan built on real data saves you months of wasted effort. Get in touch with Spiderlap so we can prepare the keyword roadmap that moves your site from the shadows to the first page in Jordan.