Writing in Arabic for SEO is not simply translating English rules into another language. Arabic has its own logic: many synonyms, different grammatical forms of a single word, and a Jordanian audience that mixes formal Arabic, dialect and sometimes English in its searches. At Spiderlap we treat this specificity as an advantage rather than an obstacle, writing and optimising Arabic content that Google understands and that makes the Jordanian searcher feel it was written just for them.
Why does Arabic content need special handling?
In English, a word usually has one common form. In Arabic, the same word can be written with or without the definite article, singular or plural, with or without diacritics. A Jordanian searcher might type the Arabic for "SEO company" in several ways, or even "SEO in Jordan" in mixed script. Anyone who treats Arabic with English logic misses half the demand. We build content to cover these forms naturally, without artificial stuffing.
Specificities we account for in Arabic content
- Multiple forms: accommodating the singular, plural and varying forms of a word.
- Language mixing: handling the English words Jordanians write inside their Arabic searches.
- Text direction: ensuring correct right-to-left display alongside numbers and links.
- Local tone: language close to the Jordanian audience, without stiffness or strangeness.
Comparing the two approaches
| Aspect | Literal translation | Original Arabic content SEO |
|---|---|---|
| Matching search intent | Weak | High |
| Naturalness of language | Stiff and artificial | Smooth and local |
| Coverage of word forms | Limited | Comprehensive |
| Jordanian searcher's trust | Low | High |
The Arabic content SEO checklist
- Is the text originally written in Arabic rather than translated?
- Does it cover the different forms of the keyword?
- Does it account for Jordanians mixing formal Arabic, dialect and English?
- Does the text and its numbers display correctly right to left?
- Is the tone close to the local audience and clear?
- Are links and headings written in language that suits the reader?
Arabic content at the heart of your strategy
Arabic content SEO is not an isolated service, but a natural extension of
Make your Arabic content speak your customers' actual language. Get in touch with Spiderlap so we can optimise your Arabic copy for how Jordanians search and lift your presence in the local market.